Everyone's heard the promises, lots of agents have invested in Internet lead programs, but how often do those programs really bring a return on investment? Reg Gustin's unique lead program not only delivers qualified leads, but brings a substantial profit to agents.

Laura McDaniel is a real estate agent in the Phoenix area. She and her business partner decided to take a risk on Reg's lead program. They were hoping for good results, but couldn't possibly predict the returns they've received.

"The national average for most lead generation programs is about 1% conversion rate. When we use Reg's program, our conversion rate is more like 5%," Laura explained.

In fact, Laura was surprised at the amount of referrals and leads that have generated off of each initial Internet lead.

"We've got listings and sales, plus referrals and leads from those initial leads," Laura said. It's almost like the program takes a life of its own.

Laura knows all too well the cost of advertising and marketing, especially when those programs don't deliver. Even a telephone ad doesn't necessarily bring about clients, certainly not qualified leads. That's part of what makes Reg's program so different. His leads not only are qualified, but they are fresh. These leads have not been shared with other agents.

By far the most important component of Reg Gustin's leads program is the supporting service.

"The key element in any lead generation program is the follow up and the fine tuning. Reg's marketing background makes that follow up flawless. It's more than lead generation, he's got a system that works," Laura said.

Reg helps agents decide how best to follow up their leads with customized email programs. He's got the technical savvy to help agents get through the junk mail filters. But one of the most important components is a monthly "round table" discussion. During these discussions, agents work together to create customized marketing campaigns that work for them, with the support of knowledgeable agents and Reg.

But the real proof of a successful lead generation program is the income potential. Laura can attest to the success of the leads

"We've had six sales close from these leads, with a total of $45,000 in income. Not bad for an investment of around $3,500," she said. Can you think of another lead program that pays of $12 to every $1 invested?

Laura and her partner hope to realize a six figure income simply from the leads produced from Reg's Internet campaign. Certainly it takes some time to nurture Internet leads, but the Internet represents the true new frontier for business success and Reg's lead program charters that new frontier.

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